We don’t believe in guilty pleasure. The things that make you happy should be celebrated with pride. If you like it, why not go all-in?

We believe indulgence is a right, especially when it comes to chocolate ice cream. Nothing, we mean nothing, makes people happier. Just ask science—chocolate literally boosts serotonin levels.

That’s why we aren’t just in on indulgence, we’re all-in. We make the chocolatiest chocolate ice cream, with 45% more cocoa than other brands. With so much cream, you can practically hear ol’ Bess grazing on the Oregon countryside. With flavors so rich, you can smell the chocolate cake fresh out of the oven and see the brownie batter dripping off the spoon. Any way you scoop it, it’s just better.

Because your happiness matters. That’s why we’re all-in dairy. All-in chocolate. All in-dulgence.